27th November 2016 Notice:

Sadly, an employee deemed it appropriate to put a Swastika on a smoothie named  The Nutzy.  This was unsanctioned and the bottles were removed immediately upon being alerted by our shop manager.  Needless to say the rogue employee has been dismissed.  This was incomprehensible, extremely insensitive, and upsetting to all of us.   We unreservedly apologise. 

Ben Page-Phillips


29th November 2016

Incredulously it has been suggested by some, that the Nincomsoup management team sat down in our marketing department, and carefully orchestrated this whole affair as some big publicity stunt.  Apparently,  we discussed label design, ordered labels from the printers, manufactured the drink, stocked the shelves and waited for the hate campaign to start.   

There is no management team. There is no marketing department, and it should be evident from this whole fiasco that we don't have a social media team either.  It's just me.  I spend half my week looking after my elderly mother, and the other half devoted to Nincomsoup.  We are a single site independent, trying to make a difference to people's day by providing a healthy varied diet.  I have an amazing dedicated team of 8 people who make the soups, juices, coffee and baked goods.  Each team member runs their own position.

Now for the juice position, they press the fruit or vegetables into juice, and then decant into bottles, they have a little laptop on the bench where they use our labelling program to edit title, ingredients, add company logo etc... and then print the label on our shop printer before affixing to the bottle and putting out on the fridge shelf.  

I gave our now 'ex' juicer, the freedom to develop our juice position, and although only with us a few months, he had proved himself a very capable and creative  addition to the shop.  I cannot tell you what was going through his mind when he created the label.  Without doubt it was a gross misjudgement of epic proportions, but I did get to know him well enough to be sure that he does not have a single ounce of malicious intent towards anyone.

I am Nincomsoup, I am ultimately responsible, and I feel sick to the core.  It's unpleasant unearthing so much hate and anger in the world when you're trying to make a difference.  If only all this energy could be harnessed and channelled to make a better world.  It's sad that in today's society we are so quick to condemn, judge and persecute. 

Our customers who know us well, have been incredible in offering us encouraging words of support, thank you.  As for the shop Team, under these tough circumstances, they have been resilient and extraordinarily supportive.  You are the people that motivate and drive me.  Thank you.

I will now return to my soup duties, my apologies for any aftertaste of shame left in your soup.

Ben Page-Phillips